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American Express x The AELTC

- SENIOR ACCOUNT MANAGEMENT -

AMERICAN EXPRESS HOSTED THE LARGEST ON-SITE ACTIVATION EVER SEEN AT THE WIMBLEDON TENNIS TOURNAMENT. WHILE CREATING A MIXTURE OF EXPERIENCES AND ACTIVATIONS ON THE GROUNDS FOR THE 470,000 ANNUAL VISITORS. FAN EXPERIENCES INCLUDED THE VR CHALLENGE, ‘CHAMPIONS RALLY’, MEMBERS’ LOUNGE AND OTHER CARDHOLDER BENEFITS. ALL THEMED AROUND ‘AN ENGLISH COUNTRY GARDEN’.